Current Job Openings:


Director of Marketing Communications

Organizational Overview
Waterfront Partnership is the proud steward of Baltimore’s crown jewel, its Inner Harbor and Waterfront. We’re lean, nimble and effective; the only organization that wakes up every day, rolls its sleeves up and gets to work on new ways we can make Baltimore’s Waterfront even more active, attractive and appealing. We’re the hosts who greet visitors, the creators of programs and promotions and managers of our beautiful parks.

We encourage investment in Baltimore’s most celebrated asset so it can continue to grow, to serve as a place of pride and the place where Baltimoreans come together to recreate and to celebrate.

Organization Mission

Waterfront Partnership is dedicated to creating an active and attractive Waterfront and a sustainable future for Baltimore’s world-class Waterfront.

Position Summary

Waterfront Partnership’s Director of Marketing Communications is responsible for planning, developing and implementing the Organization’s marketing strategies, including communications, social media, branding, promotions, and public relations; and establishing partnerships with area stakeholders. Communications are aimed at conveying Waterfront Partnership’s positive impact and the Waterfront’s appeal, resulting in increased visits by locals. The Director coordinates closely with our Events Manager and is responsible for promoting all Waterfront events. This position is responsible for identifying and carrying out new and novel ways to convey and highlight the Partnership’s brand and ensures our brand is carried out in preparation of electronic and print materials. Responsible for coordinating communications at the strategic and tactical levels with the other key functional areas of the Organization {e.g. Healthy Harbor, Harbor Commuter Connections, Clean and Safe Services}.

Working with executive management, colleagues, and staff, the Director will identify new funding prospects, prepare customized benefits packages, draft and design materials and reach out to prospects to secure revenue generating opportunities. Director is responsible for managing funder relationships with the goal of establishing multi-year funding relationships.

Primary Relationships

This position reports to the President and serves as a member of the senior management team. The position has a primary working relationship with the President, senior management team, Board of Directors, events and PR staff and service providers. The Director serves as one of the organization’s most visible team members externally, in addition to the President.

Primary Duties & Responsibilities

Marketing Communications

  • Responsible for creating, implementing and measuring the success of:
    • A comprehensive marketing communications program including public relations and events that will enhance the Organization’s and the Waterfront’s image and position within the marketplace and with the general public.
    • Facilitating the organization’s external communications.
    • Preparation of marketing materials including print and electronic communications, publications, social media, website and media relations.
  • Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
  • Responsible for ensuring consistency of image and brand direction, design, production, and distribution of all Organization publications.
  • Oversee public relations including managing contract with Public Relations firm to ensure timely and appropriate responses to media requests.
  • Serve as an Organization representative with the media.
  • Coordinate the appearance of all Organization print and electronic materials to convey brand including letterhead, use of logo, unique “look” in brochures, etc.
  • Create and oversee development of and communication about programs, promotions and campaigns to market Waterfront with the goal of attracting use of the Waterfront by Baltimore residents.
  • Lead projects as assigned, such as cause-related marketing and special events.
  • Update and maintain the Waterfront Partnership and Inner Harbor Ice Rink websites.
  • Compile information for, write, build, and send a monthly “Harbor Happenings” newsletter.
  • Build, segment, update, and maintain WPB’s database of contacts.

Community Collaborations, Partnerships and Sponsorship

Baltimore’s Waterfront includes many stakeholders ranging from property owners, retail and restaurant owners, users, government partners and companies interested in obtaining exposure with Waterfront users; an important way to add value and expand our marketing efforts is to establish a variety of community partnerships.

The Director is responsible for

  • Preparing and issuing timely communications to area stakeholders to keep them informed of issues and activities impacting the Waterfront area {e.g. street closures, construction activity, events in immediate area, safety issues etc.}
  • Connecting regularly with area stakeholders, establishing common interests and identifying and implementing as appropriate, cooperative marketing efforts.
  • Preparing, drafting and designing sponsorship packages that convey unique opportunities at the Waterfront.
  • Using a consultative selling approach, work with prospects to gain a clear understanding of their needs, and develop customized sponsorship and proposal packages to win their business and acquire new sponsorship revenues.
  • Identifying, cultivating and reaching out to sponsor prospects; sharing sponsorship opportunities and establishing sponsorship partnerships that result in multi-year sponsorship commitments. .
  • Maintain accurate and updated records of all contacts and revenue projection pipeline of opportunities, highlighting all the prospection, research, networking, outbound calls, and attendance at trade shows, conferences, events, and/or programs.
  • Maintain contact with prospects and sponsors, continually sharing benefits and results.

Planning, Budgeting, and Organizational Strategy

  • Responsible for the achievement of department goals and financial objectives. Ensure that the evaluation systems are in place related to these goals and objectives and report progress to the President and Board.
  • Develop short- and long-term goals, plans and budgets for the department and its activities; track and monitor progress, assure adherence and evaluate performance.
  • Recommend short – and long-term Organization goals and objectives to the President.
  • Work with senior staff to develop and maintain a strategic perspective and plan to ensure the overall health and vitality of the Organization.
  • Help make sure the Organization’s philosophy, mission, and vision are pertinent and practiced throughout the organization.


  • Bachelor’s degree plus a minimum of seven years of proven and direct experience in communications and marketing.
  • Strong creative, strategic, analytical, organizational and interpersonal skills
  • Demonstrated experience managing the design and production of electronic and print materials and publications
  • Experience in creative use of social media platforms
  • Hand-on graphic design experience desirable
  • Demonstrated success in establishing partnerships to achieve organizational goals
  • Fundraising and sponsorship experience desirable
  • Experience in public relations and events beneficial
  • Non-profit experience a plus
  • Experience developing and managing budgets
  • Ability to manage multiple projects at a time
  • Strong written and verbal communication skills
  • Computer literacy in Word, Excel, Power Point, Adobe Creative Suite and WordPress

Compensation & Benefits

This is a full-time position currently available.

Compensation is commensurate with experience. WPB offers excellent benefits, including vacation time, 401(k) plan with employer match, health insurance partially funded by employer, life insurance, long-term disability, short-term disability, and flextime.


To apply: Please send a cover letter, resume, and recent salary history or salary requirement to Laurie Schwartz at Be sure to include “Director of Marketing Communications” in the subject line. Phone calls will not be accepted. Qualified candidates will be contacted for an interview. Waterfront Partnership of Baltimore is an equal opportunity employer.

Operations Team

Learn more about what it takes and current opportunities with our Operations Team here.