WATERFRONT PARTNERSHIP SPONSORSHIP OPPORTUNITIES


EVENT SPONSORSHIP

Waterfront Partnership is a 501(c)(3) non-profit and the proud steward of Baltimore’s most celebrated asset. We are advocates for the continued investment in the Harbor, health of the Harbor and the addition of new amenities to keep the Harbor fresh and lively. We help maintain the Waterfront, build and program unique and playful parks, lead the planning for its future with Baltimore City, fund improvements and encourage its growth and evolution so that it may continue to serve as a place of pride and the place where Baltimoreans come together to celebrate.

We proudly produce a variety of one-of-a-kind events and programs to activate our Waterfront public spaces, attract local residents and visitors, and provide more reasons to visit the Waterfront. Our year-round programs and events focus on creating experiences that are entertaining, often educational, and always enjoyable. Each event provides a variety of sponsorship opportunities that can be customized to meet any marketing objective.

Events and Programs Include:

  • Harbor Market: The best rotating local food variety from Baltimore is available at Harbor Market, the pop-up marketplace at McKeldin Plaza. Harbor Market gives downtown employees an opportunity to enjoy lunch outside featuring live music, lawn games, and bistro tables.

  • Yappy Hours: Cocktails with your Cockapoo, wine with your Weimaraner, beer with your Bulldog…Harbor Point’s Central Plaza becomes a playspace for dogs and their humans with drinks, music, food trucks, and of course doggy friendly activities too!

  • Summer Socials: Baltimoreans mark their calendars for our monthly summer concerts on Friday nights at West Shore Park. Meet for live music, games, family activities, food trucks, and fun!

  • Brews & Views Concert Series: The Waterfront’s newest summer concert series! Jam out to local, live music at Harbor Point’s Central Plaza, while sipping brews and enjoying sweeping views of the harbor. Featuring food trucks and bar service by Dooby’s.

  • Waterfront Wellness: Free fitness classes at West Shore Park! An opportunity for fitness-minded individuals to improve their all-around wellness each week through classes ranging from yoga to boot camp.

  • Harbor Harvest Children’s Festival: Our annual Harbor Harvest Children’s Festival brings the country to the city. This event features an urban pumpkin patch, a petting zoo, a hay maze, face painting, pumpkin decorating, pony rides, live music, food trucks, stilt walkers, and other fall festivities without having to leave the Waterfront. Now a Fall staple for downtown families, 2017 marked our 10th Harbor Harvest celebration.

  • The Great Baltimore Oyster Festival: In October 2015 we launched the 1st annual Great Baltimore Oyster Festival at West Shore Park in Baltimore’s Inner Harbor. Benefiting Waterfront Partnership’s Healthy Harbor Initiative and the Chesapeake Bay Foundation, this family-friendly event combines our passion for a healthy Harbor with our love of programming our public spaces. Attendees enjoy listening to live music, learning about the environment, and eating freshly prepared oysters from the Chesapeake Bay.

  • Harbor Point Ice FestivalCentral Plaza is transformed into a magical winter wonderland with twinkling lights, interactive ice sculptures lining the walkways, live music, sparkly stilt walkers, food vendors, and more! Spectators watch the excitement as award-winning ice sculptors use chainsaws and chisels to create spectacular ice sculptures.


Each event provides a variety of opportunities. Please contact us at
info@waterfrontpartnership.org or (443) 743-3308 to discuss how your organization can get involved!

PANDORA ICE RINK AT BALTIMORE’S INNER HARBOR

In 2014, after a ten-year absence, Baltimoreís Inner Harbor Ice Rink re-opened in the heart of downtown and immediately became the center of holiday activities in Baltimore. In just three years, the Rink has become a wonderful new seasonal tradition for families and residents. In 2018, we saw over 1,500 skaters/week and garnered widespread coverage with media reach totaling 35 million, or a $689k ad value. We expanded our community partnerships with a 67% increase in free tickets given to school and community groups.

The Inner Harbor Ice Rink sits in the heart of downtown, with over 100,000 employees within a five-minute walk, 88,000 cars traveling by every month, and 14 million visitors to the Harbor every year.

Simply put, ice skating makes people happy, and the benefits of associating with the rink are countless. As a sponsor of the PANDORA Ice Rink at Baltimore’s Inner Harbor, your company will receive immense visibility, as well as be credited with creating a unique and affordable family recreation venue.

Below are the available sponsorship levels as a starting point. We are also open to creating a custom package that will meet your specific needs. Give us a call to discuss at (443) 743-3308!

STARTING SPONSORSHIP LEVELS

Title Sponsor: (SOLD – PANDORA JEWELRY)
  • Venue Naming: “Waterfront Partnership” Rink at Baltimore’s Inner Harbor.
  • Category Exclusivity: You will receive category exclusivity, and be the lone title sponsor of the rink.
  • Press Conference/Ribbon Cutting Ceremony: We will organize a press conference and invite the mayor, media entities, and sponsor representatives to announce the opening of the rink. Our sponsors can provide their own materials/release for inclusion in press kits and distribution to media members.
  • Media Inclusion: Title ID in all press releases, website, marketing materials, and opt-in subscriber based email blasts.
  • Zamboni: Option to have it wrapped with company logo and message.
  • Custom Dasher Boards: Company logo and messaging on four boards surrounding the rink.
  • Logo on Staff Uniforms: Option to have the company logo printed on uniforms.
  • Sponsor Activation: Ability to distribute promotional items and sell at McKeldin Plaza for the duration of the season.
  • Sponsor Employees: Option to have a private party held at the ice rink for employees or customers.
  • Baltimore Community: Option to create special programming for school and community groups.
  • Sponsor Mascot: Option to have promotional character on-site for community interaction and promotional skates.
  • Sponsor Appreciation:
    • Seventy-five general admission tickets to the rink.
    • Six season passes to the rink.
Signature Sponsor: $30,000
  • Category Exclusivity: You will receive category exclusivity, and be the lone sponsor of selected amenity (Skate Shed).

  • Media Inclusion: Supporting ID in all press releases, website, marketing materials, social media, and opt-in subscriber based email blasts.

  • Sponsor Activation: One week during the season designated as “Sponsor Week”, offering agreed-upon, company-specific promotions. Ability to distribute promotional items and sell at the Ice Rink for one week of the season (excluding school break week). During this week, a custom photobooth background will be created with sponsor information.

  • On-Site: Sponsor will receive two custom dasher boards with company logo. Company logo will be displayed on the amenity of sponsor’s choice.

  • Sponsor Appreciation: One hundred general admission tickets to the rink, four season passes, and four tickets to the opening ceremony.

Partner Sponsor: $25,000
  • Media Inclusion: Supporting ID in all press releases, website, marketing materials, social media, and opt-in subscriber based email blasts.

  • Sponsor Activation: One day during the season designated as “Sponsor Day”, offering agreed-upon, company-specific promotions. Ability to distribute promotional items and sell at the Ice Rink for one day of the season.*

  • On-Site: Sponsor will receive two custom dasher boards with company logo.

  • Sponsor Appreciation: Fifty general admission tickets to the rink, two season passes, and four tickets to the opening ceremony.

Supporting Sponsor: $5,000
  • Media Inclusion: Supporting ID in all press releases, website, marketing materials, social media, and opt-in subscriber based email blasts.

  • On-Site: Sponsor will receive company name listed two times on the dasherboards.

  • Sponsor Appreciation: Twenty-five general admission tickets to the rink, two season passes, and two tickets to the opening ceremony.

Please inquire for sponsorship levels not listed or custom sponsor benefits.

*Not on holidays or peak attendance days due to space limitations.


EVENT MANAGEMENT SERVICES

We love helping to create entertaining events at our beautiful, sought-after Waterfront parks, and we are committed to providing free and low-cost attractions for the public to enjoy.

If you’re considering organizing a concert, performance, product launch, wedding, party, or any other type of event at one of our parks, we’re here for you! Our Events Team will be happy to go over the permitting process with you. Please note that there is a fee for this, and also that applications must be submitted at least eight weeks prior to your selected event date.

For more information, please call (443) 743-3308.